Course Customer Insights - Journeys

This course will review the Dynamics 365 Customer Insights - Journeys application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages, segmentation, real-time marketing, and email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration.

• Set up and manage Dynamics 365 Marketing
• Advanced configuration for Dynamics 365 Marketing
• Review domain authentication, email best practices, and GDPR in Dynamics 365 Marketing
• Manage assets and content settings in Dynamics 365 Marketing
• Manage customers in Dynamics 365 Marketing
• Manage forms and pages in Dynamics 365 Marketing
• Manage emails, segments, and journeys in Dynamics 365 Marketing
• Manage subscription centers and double opt-in in Dynamics 365 Marketing
• Manage website visits, redirect URLs, and social postings in Dynamics 365 Marketing
• Create an on-site event in Dynamics 365 Marketing
• Create a webinar event in Dynamics 365 Marketing
• Promote events, manage registration and check-ins, and review results in Dynamics 365 Marketing
• Advanced event management features in Dynamics 365 Marketing
• Evaluate marketing initiatives with analytics in Dynamics 365 Marketing
• Review the marketing calendar in Dynamics 365 Marketing

Functional Consultant

Knowledge of the Dynamics 365 platform and an understanding of basic marketing principles. Power Platform experience, especially in model-driven applications, is also recommended. Dynamics 365 Customer Insights - Data experience is encouraged, either as a prerequisite or as an opportunity for further learning.

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